Case Study · Ecommerce
Ecommerce SEO Case Study: +247% Traffic, +189% Revenue
A mid-sized ecommerce brand selling eco-friendly home goods had great products but almost no organic visibility. High ad costs, low conversion rates, and competitors dominating every important search term. In six months, we changed that.
How we got there
Fix the foundation
The site was slow, had mobile usability issues on 38% of pages, and Google was struggling to crawl it efficiently. We ran a full technical audit, cut page load time from 4.2 seconds to 1.8 seconds, fixed mobile errors, and implemented schema markup across all product and category pages. Clean crawl. Fast site. Solid base to build on.
Build the content engine
The site had almost no content beyond product descriptions. We created 45 comprehensive product guides, 32 blog articles targeting informational and commercial keywords, and 14 comparison and buying guides. Every piece targeted a specific search intent and linked internally to relevant product pages. Content that educates. Content that converts.
Build real authority
We ran outreach campaigns to home and sustainability publications, built relationships with 7 influencers in the eco-friendly space, and created 3 data-driven content pieces that earned 312 organic backlinks. Domain authority climbed. Referring domains went from 42 to 387.
Optimize and scale
With traffic flowing and rankings climbing, we shifted to conversion optimization and scaling. Product pages that were converting well got more internal links. Content that was ranking got refreshed and expanded. The flywheel was spinning. Monthly revenue went from $42K to $121K.
The numbers
The full performance picture. 8,200 to 28,500 visitors. $42K to $121K in monthly revenue. 42 to 387 referring domains. Every metric moved in the same direction at the same time. That is what a proper SEO strategy looks like. What this proves
Technical SEO is not optional. Cutting load time from 4.2s to 1.8s and fixing mobile errors on 38% of pages was the foundation. Without it, the content and links would have underperformed.
Content at scale works when every piece targets a specific intent. 45 guides, 32 articles, 14 comparisons. Not content for the sake of content. Content for specific searches by specific buyers.
Authority comes from doing the work. 18 publication placements. 7 influencer relationships. 312 organic backlinks from one data-driven campaign. No shortcuts. Real relationships, real links, real results.